Drive more Traffic to your website

Pay per click advertising can drive more quality traffic to your site and get you instant results. Pay per click advertising targets specific people who are searching for the kinds of products and services which you are offering. This type of targeted traffic is the type of traffic you want to your website as they are more likely to buy or use your service.

Google’s pay per click system is called Adwords and is one of the more popular pay per click systems Adwords is Google’s biggest source of revenue, generating millions of dollars each year. Google ads appear in the top of the search engines or on the right hand side of the search in Google search engine results page. You only pay when these ads are clicked but if you target the incorrect keywords you will quickly use up your budget!

Selecting the correct keywords and creating an interesting, engaging ads, along with a landing page is very important. If done correctly campaigns can be instantly effective and you can see good returns. Consider running Adword campaigns along with other digital marketing campaigns and then even traditional marketing methods.

Worldwide interest rates cut

The Chinese central bank, along with the Bank of England and the Eurozone banks have cut their interest rates in a bid to steady the slowing economic decline. The Peoples Bank of China has not cut interest rates since 2008.

These cuts are offering a relief to Eurozone’s faltering economy. Concerned about the economy but these measures show that people are doing something about it. People are generally believe the Eurozone will recover in the second half of the year.

The Reserve Bank of Australia lowered interest rates in June of this year.

Australia’s financial market has seen a modest domestic growth but with uncertain international environment households and businesses show precautionary behaviour. Unemployment still remains low within Australia.

Mobile Applications for businesses

More and more businesses are developing mobile applications for their businesses and it’s no wonder with millions of apps being downloaded every day and smart phone popularity growing. The Telsyte/AIMIA’s Digital Nation Report forecasts 87% of Australians will own a smart phone by 2015.

Most of the big companies have developed their own apps already. You can pay for goods and services with an app, find the cheapest drink within your vicinity, find the nearest taxi and check yourself in at the airport.

Even the local coffee shops have seen the development and success of the loyalty coffee app, which replaces the traditional card which was stamped.  Now customers collect loyalty points on their phones. Smart phones are slowly replacing our wallets and purses, with the evolution of mobile apps.

An application can be an extension of your business allowing your customers to make purchases, compare prices and a whole host of other benefits. A mobile app can bring another dimension to your business and help your business grow and develop.

The importance of online branding

Having a strong online brand identity is imperative in today’s competitive online market and often first impressions count for a lot. You want to build a strong online reputation from the ground up and be remembered.

You still see businesses which don’t have their own email addresses and they are still using or This does not look very professional, especially if you are using it in marketing material and on business cards etc. All businesses should at least have their own email address Some people will even avoid doing business with these businesses!

As well as having your own email, think about your email signature. It’s important to have a well designed signature on your emails, having a smart, clear signature will be remembered by people and it also looks very professional.

Your online brand is very important as everything we do influences people’s perceptions. People see your brand on Facebook, Twitter, Linkedin, websites, email addresses etc. These all combine to build your online profile. So always be aware of the perception you are creating for your business!

Twitter as a marketing tool

Twitter first launched in 2006 and its popularity has grown year on year ever since. Twitter’s audience now is in excess of 140 million. It seems that people just love to tweet those 140 characters!

Twitter seems to be popular as it breaks down social barriers, messages and information can be communicated instantly. With politicians through to pop stars tweeting there latest information. Sometimes even news channels and journalists will get there breaking news from there! Companies will tweet new ideas and feedback from followers encouraging interaction. Twitter allows small business through to multinational organisations to build their brand, promote goods and services, generate leads, interact with current customers and even drive traffic to their sites.

You can even gain more followers by just following other people research has shown, so don’t just sit there waiting for people to follow you. Get following! Make your tweets interesting engage with customers and similar businesses.

A high percentage of twitters use their mobile and smart phones to view and post there tweets meaning they are always accessible. Is your business using twitter a marketing tool? If not think about that audience out there you could tap into and grow your business with Twitter marketing!

Retailers boost profits by going online

Retail outlets are turning to online sales and online marketing to boost their businesses. Many retail stores in the city now have e-commerce sites and are taking full advantage of this. An online store can work very well in conjunction with a retail store, as they can also use the retail store to capture customers’ details and use the store to promote the online business. Once you have captured the potential and existing customers details you can target these customers with online marketing.

The online market can be very competitive, with worldwide stores competing for business, online shopping is growing constantly. The internet is not restricted by physical space so retailers can have more products online, consumers can shop at their own leisure, and so they don’t have to leave the house .

The great thing with the internet and online shopping is that even the smallest retail outlet can create an online presence and compete the bigger retail outlets. The key to online succuss is not only having a good looking website but also having a good online marketing strategy.

Sydney house prices won’t keep falling

The message from the state’s peak real estate body was “Sydney homebuyers, this may be as good as it’s going to get” As the housing market in Sydney has stabilised. The average house prices from March 2011 to March 2012 have dropped by 6.7% but in the last 3 months there’s been little change.

REINSW CEO Tim McKibbin said “If you’re sitting and waiting for the market to ease further I frankly can’t see that happening and now is an excellent opportunity for purchasers to be coming into the market,”

Sydney has some of the most sort after land and property in the world and prices reflect that. Expect to be well into the millions in the wealthy suburbs of Bellevue and Mosman.  These top end prices have fallen but in more affordable areas prices have stayed the same in recent months.

If you are looking to upgrade, you’re a first time buyer or your looking for investments now might be as good a time as ever. The Australian market is very stable and there are some good deals out there.

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Why is Facebook so important for your business?

Nearly all small, medium and large businesses are using Facebook as a successful tool for advertising their brands and interacting with current and prospective customers.  Once set up you can reach far more users than you have been previously.

A Facebook page is free to set up and can be prepared and uploaded in less than five minutes, it does not require any previous web development experience, although some of the advanced features are slightly harder.

Firstly you need to visit and click create a page button. You need to specify the category your page will fall under for example local business or place, company, organisation or institution, brand or product, as well as the name of the page.

If you do not have a Facebook account already you need to create one to establish the page, but if you have one already you can use this profile for the business page. The obvious advantage of using your personal profile is that you can tap into your friends list to encourage contacts to become fans of the page by liking it. You can also promote your page by using the import contacts button to send automated emails to people in your outlook and email contacts lists, and sharing it to the wall of your personal profile.

When you hit 25 fans on Facebook, you can create a customer URL for your Facebook page for example making it a lot easier to post the page, link to your email signature, business cards, website and advertisements.

Finally you need to add some basic information about your business; you can link to your business website and fill in a basic about paragraph. Click the edit info link to add detailed information on your business. From the same window, you can also click on the manage permissions link to regulate who can see your page and whether users can add content to the page. Just like a personal Facebook page you can post status updates, photos, links, video to the wall, and you can add application from Facebook directory for things like custom HTML content, polls, contests and RSS feeds. That’s your Facebook page complete!

Don’t forget you need to start populating it with content and adding to it regularly to keep fans interested.

Quality Links to your website can generate more traffic and business

Do you realise that good quality links from other domains will get you more traffic to your website? Relevant links pointing at your site from well-established websites, will give your website more credibility and help towards optimising for the search engines.

You must try to establish links on valued sites, leave comments on sites and link them back to yours. You must build up an online presence and if you become recognised as an expert within your field this will build your online reputation.

You can actually buy links, but this is very risky as the search engines don’t like you buying links for gaining higher rankings. The links will be pointed at your site, the thing with doing this is the search engines can recognise these as the anchor text as it is often the same text. Also it’s very obvious if your site suddenly has hundreds of links overnight. Links need to be relevant and contextual.

The best links are the ones that you can build naturally. You should be aiming to get links to your site from similar sites to yours. When linking to your site don’t just stick to article sites, think about building relationships, guest posts and partners. Think about the anchor text and the articles and stay clear of cutting corners by buying vast amounts of unreliable links.