Do you know the importance of where your website is hosted?
Selecting the correct web hosting company is very important to your business especially if your website is vital to your business, because they basically hold all the cards in regards to your online business. You need a company that’s reliable, has fast connections and has good customer support. Many Host servers are not located in Australia. When selecting a hosting company they should have 24hr support line and should have near perfect uptime on their current sites. Your website needs to available 24 hours 7 days a week. A hosting company should be able to give reliable hosting packages with numerous email address e.g. your_name@your_business.com.au.
If you are a new business or just getting online selecting your domain name is very important. If your business name is already taken you should look for one which is meaningful and easy to remember. It should relate to your business either including some form of your business name, product or service. You should even consider finding out which domains are available before you decide on the name of your business if you are just starting out. Selecting a good domain name will also have impact on search engine optimisation.
If find a domain you are happy with you may consider purchasing additional extensions such as .com, .org and .net. You may also consider buying abbreviations of you businesses name. You can even buy a domain without hosting it and find a reliable company to host your website.
Retailers and online businesses lose millions of dollars each year due to poor customer service
Good customer service will enhance your business and save you thousands. Some businesses neglect customer service and think it’s all about the sale. An area often overlook is complaints and in this day age customers are not just going to complain to their neighbour there is the possibility of them broadcasting their grievances on line. On social media sites such as Facebook, Twitter and google Plus.
Obviously prevention is always better than cure! If you are running an online store you want the users experience to be as pleasant as possible. Your site wants to be as easy to navigate as possible, check out needs to be clear and secure. Customer service numbers need to be visible, along with returns addresses and any other essential details.
To reduce basic customer complaints make sure your service is second to none, delivery time is always informed and make sure you offer quality products and services at good value. If the customer is well informed there is likely to be a complaint. The whole experience of shopping online can be fun, so treat the customer well and they will return.
If a customer airs a complaint online always deal with it in a positive, polite and professional manner. Remember if you are responding online you are not only going to effect the decision of that person but also the decision of any other person reading the post! If the customer has had a bad experience try to find the problem, explain what the situation was and how you will fix it. Be as helpful and as honest as possible. Consider offing discount or voucher. The last thing you want to do is lose this customer or deter other customers!
Do you realise the importance of having quality content on you website?
Having well written, interesting and relevant content is fundamental to any website not only from the sites visitor’s point of view but also from the search engines. All content which is written for your website must be optimised for the ‘search engines crawls’. Optimising the content is the process of making the copy readable by the search engines, so that they know what your site is about and so it can be found in the search engines. You can however over optimise your site! So you need to find the right balance in terms of optimising for the web crawlers and making the content readable and interesting for a user.
Selecting the relevant keywords for your site and placing them throughout the copy is what the search engines look for when they correspond to the keywords a user searches for. These keywords should appear naturally in the copy within the site.
Essentially good copy writing is all about engaging with your customers, good copy will improve your site overall and if done correctly you will not only drive traffic to your site you also convert this traffic in leads and sales.
Websites which have good quality content stand a far better chance of appearing in the search engines natural search. You might not see copy writing as an investment, but in the long term it can be very beneficial to your overall marketing strategy.
You want to find a copywriter who can add value to your business and your brand. The customers are going to make a decision when reading through the copy. A good copywriter will create interesting, unique and relevant copy that will also drive users to your site when used in conjunction with an SEO strategy.